Where are Trade Shows Outside of the U.S.?

Posted on May 9, 2008
Filed Under Trade Shows

“Hello, I am from Canada and now live in Glasgow, Scotland. I feel there is an ‘untapped’ market here for gift baskets with little competition. However, due to this there also seems to be a lack of set up suppliers for this business.

I have purchased your business from home book and also the design one which I have gleaned positively from.

Please if you have any market strategies for the UK and also any contacts/trade show information could you pass them on? I appreciate this – thank you for your time!”

Trade shows do exist in Scotland and in the United Kingdom which will hopefully lead to finding great gift and food items for your gift basket business.

From what I see on these shows’ home page, your product solutions look very promising. Here’s the list and their Web links.

Scotland’s Trade Fairs

http://www.scotlandstradefairs.com/

Spring Fair Birmingham

http://www.springfair.com/

Harrogate Home and Gift Trade Fair

http://www.HarrogateFair.com

Autumn Fair Birmingham

http://www.autumnfair.com

Clarion Retail

http://www.topdrawer.co.uk

Unfortunately, I have no specific marketing strategies to share with you, but do you believe (from interactions with people in Scotland) that emotional selling (which is part of our strategy) is different there than in the United States? It probably is not, but you can definitively answer this.

Individuals require gifts for business and personal reasons. Focus on those requirements as you connect with prospects looking for gifts that last longer than flower arrangements.

I’m very pleased that my two books are beneficial, and I wish you baskets of success, Vivian.