How Do I Get Customers for My Home-Based Business?

Posted on October 23, 2008 
Filed Under Marketing, Startup Help

marketing your gift baskets takes time and patienceHelen asks:

I have a home based gift basket business and it has been a struggle to get customers despite trying all the techniques suggested by experts (at least most of them).

Could you please advise? i am actually considering opening a store so as to be in the public eye maybe that might help.

Thanks

Lack of customers is not a symptom of being based at home. If that were true, home-based businesses would not exist.

In addition, opening a retail store in itself will not guarantee success.

Both spaces require marketing, and without it, you’ll sell to no one.

I don’t know everything about your situation – how you’ve marketed, who your target market is, what types of online and direct mail promotion you’ve completed – all of this is important.

Simply telling someone that you have a gift basket business will not bring sales.

Are you talking to people about the time you save them from traveling to buy gifts, other buying benefits, perks/incentives you provide, how people feel when they receive your gifts and baskets, etc.?

Marketing and follow up is the key to sales success. Take a good look at your marketing plan, get advice from other business owners while networking at meetings and events, and watch how successful retailers make money.

The ebook, 101 Ways to Market Gift Baskets, also provides sound ideas for increasing sales.

All of this will guide you to make sound decisions that start the cash register ringing.

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