How to Market Gift Baskets to Men

Posted on November 23, 2008 
Filed Under Marketing

Men buy gift basketsKaren asks:

“I have found that my customers are at approximately a 3 to 1 ratio, men over women. This just from customers walking in.

What’s the best way, and (how do I find them) to market to men?”

Have you asked your male clients:

  • Which media they watch
  • Which part of the newspaper they read
  • How they found you/who recommended them to you
  • What they like about your products and services

    • This will provide solid clues to connect you with more of this segment so you can increase sales.

    I often ask men exiting Costco with gift baskets why they chose to buy from this source. Their response, overwhelmingly, is “convenience.”

    That tells me that area designers aren’t capitalizing on marketing their easy deliveries and other incentives to this segment, as price isn’t a major concern.

    Costco is also mentioned in this blog article about competition.

    When you survey your male clients, you will uncover the best ways to market to them.

    You’ll find more sales information in articles on the Success Tips’ and Success Articles’ pages.

    Related articles to learn, grow, and profit:

    1. How Do I Market My Gift Baskets?
    2. How Do I Get Customers for My Home-Based Business?
    3. Is it Better to Make Cheap Gift Baskets or Quality Designs?
    4. How Do I Increase My Gift Basket Business Success?

    Comments

    2 Responses to “How to Market Gift Baskets to Men”

    1. Elaine McCool on November 23rd, 2008 5:10 pm

      Now, that’s funny (funny ironic, not funny comical)! I am the sole proprietor of a retail hobby shop and added gift baskets a few years ago, partly because some of my customers (at least 85% male) kept asking if I offered gift wrapping.

      My regular (male) customers seem to look right through the display of baskets without seeing them. They’re too busy looking for the radio control vehicle part or the new train car they want to see anything else. It’s the women who come into the shop who usually spot the baskets and sometimes buy one.

      Most of my gift basket sales are from my website or a result of networking in BNI and my local Chamber of Commerce.

    2. Shirley George Frazier on November 23rd, 2008 6:29 pm

      It’s interesting, Elaine, how men react or don’t react to gift baskets.

      Who knows if it’s because of geography or general recognition?

      In a way, it makes sense to me that hobby products that compete with gift baskets in the same shop win men’s attention.

      It’s also great that you’ve capitalized on group networking.