http://askthegiftbasketexpert.com/blog/2008/12/20/making-gift-baskets-for-warehouse-clubs/ Shirley George Frazier, author and gift basket expert, solves your gift basket business problems. Sat, 08 Oct 2011 21:39:27 -0700 http://wordpress.org/?v=2.9.1 hourly 1 http://askthegiftbasketexpert.com/blog/2008/12/20/making-gift-baskets-for-warehouse-clubs/comment-page-1/#comment-298 Brendan Fri, 13 Feb 2009 06:56:53 +0000 http://askthegiftbasketexpert.com/blog/2008/12/20/making-gift-baskets-for-warehouse-clubs/#comment-298 Perhaps it's just me, but I tend to see the warehouse baskets as completely different to my products. Their selling point is price mainly, with little or no consideration for customer input or unique angles. There is a distinct difference between a wholesale supermarket hamper and my gourmet hampers, and my clients appreciate this. A Supermarket gift basket says "Yeah, um, I didn't forget your gift - see!" whereas my hampers say "I took the time to get something you would appreciate, and it's all from this one regional area, and you can't buy the items in shops - anywhere because they are straight from the farm gate!" I know which one my customers prefer. Perhaps it’s just me, but I tend to see the warehouse baskets as completely different to my products. Their selling point is price mainly, with little or no consideration for customer input or unique angles. There is a distinct difference between a wholesale supermarket hamper and my gourmet hampers, and my clients appreciate this.
A Supermarket gift basket says “Yeah, um, I didn’t forget your gift – see!” whereas my hampers say “I took the time to get something you would appreciate, and it’s all from this one regional area, and you can’t buy the items in shops – anywhere because they are straight from the farm gate!”
I know which one my customers prefer.

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