How Do I Keep Business Going Now?

Posted on March 6, 2009 
Filed Under Marketing

Create a strong economy for your gift basket businessSavannah asks:

“My gift basket sales are way down now, and I know I’m not alone. I’m very concerned. How do I keep my doors open while waiting for this economy to bounce back?”

The media continues to paint a grim economic picture, and while the facts are true, I still believe that “waiting for this economy to bounce back” will destroy your business.

  • Individuals are still celebrating life’s occasions.
  • Corporations have budgets to encourage employees to be productive.
  • Independent businesses need methods to thank current customers for their loyalty.

    • These three examples represent reasons for buying gifts and baskets, and your business is in a great position to get these sales.

    When a baseball is hit, the on-field team runs toward the ball rather than wait for the ball to roll to them. Waiting allows the other team to score or get into position to score. So, for you, waiting is similar to allowing a competitor to get the account.

    Get into the sales game by going after clients rather than waiting for them to come to you.

    Invest in breakfast or lunch with a loyal client. Mail letters or postcards. Do what’s necessary, within your budget, to make contact.

    Waiting for the economy to get better is not an option.

    Comments

    3 Responses to “How Do I Keep Business Going Now?”

    1. Deepayan on March 15th, 2009 1:47 pm

      lets hope economy will bet getter soon for all of us to run our business smoothly

    2. Shirley George Frazier on March 20th, 2009 8:36 am

      I’m with you about the economy, though I bet there are as many good business stories around the world as there are poor business stories.

      The media enjoys saturating the airwaves with negativity when I bet many businesses, the ones we don’t hear about, are doing well in these times.

    3. Ron on May 29th, 2009 3:39 pm

      Thanks for the advice above i am sure we can all benefit from that in these bad economical times, i myself am also struggling to maintain my business and could do with all the guidelines and advice possible for myself and Travelhqr crew. i am sure a lot of businesses are doing well though, hopefully we will hear some more advice as the economy hopefully improves.

    Leave a Reply