How Do I Send a Brochure When I Don’t Have One?
Brenda asks:
“I’m getting calls from people who want me to send them a brochure, and because I don’t have one, I keep telling them to visit my Web site.
I feel like I’m losing sales because I hear these people say they don’t have a computer. How can I send a brochure when I don’t have one, don’t know how to make one, and don’t want to have them made because of the expense?”
I’m not sure which way you view a brochure, because in one sentence you say you think you’re losing money without one, and in another sentence you say that it’s an expense.
A brochure is either considered as an investment in your business or as an expense because its creation and distribution won’t increase your profits.
If you choose to not make a brochure, then stick to that choice. No designer can satisfy everyone that comes their way. However, keep tabs on the number of people requesting a brochure, because in time you may realize that there is a large amount of orders you’re deflecting without one.
Online printers make brochure creation available, and the investment of time and money may be worthwhile.
Look at the brochures through this link and this one, too (look for two more pages of brochure designs through those linked pages).
They weren’t made with online printer support because the Web wasn’t as popular then as it is now, but today these types of brochures can be designed online.
If your primary customers have computer connections, perhaps you don’t need a brochure. The decision is yours to make or break. Monitor the requests, and stay focused with or without printed material.
