How Do I Get Gift Basket Sales?
Posted on September 8, 2009
Filed Under Sales and Marketing
Tracy asks:
“Can you give me some gift basket sales tips? I just can’t seem to get people to buy.”
The best advice I can give you is to not focus on selling. That might sound counterproductive or downright strange, but thinking solely about the sale does not generate revenue.
First, ask yourself:
What are customers trying to achieve?
When you focus on their problems, whether it’s personal or professional, you can determine how your gift baskets become the solution.
One of my clients couldn’t decide what to send relatives to thank them for their hospitality. Once I asked the client about his life (after our initial reason for meeting), he shared this dilemma with me, and I suggested several items in my inventory to be wrapped in a gift basket and mailed to the relatives. He immediately agreed.
As you see from this example, one of many in the book 101 Ways to Market Your Gift Baskets, I didn’t sell – I solved a problem.
It may take you a few tries to master this blueprint, but once you do, you’ll find yourself solving lots of problems and selling many gift baskets.
