How Do I Market My Gift Baskets?
Posted on October 14, 2009
Filed Under Marketing
Edith asks:
“How do I market my gift baskets? I can design but am not sure how to sell.”
There are three parts to my answer.
1. When you originally decided to start a gift basket business, who was your target customer? In other words, what made you decide to get into this business?
Whoever was sharing their gift-finding problem with you is a good start to recognizing your target market.
2. Where’s the best place to reach your market (the people who will buy from you)? Is it in magazines, at networking events, or through social media?
The people in your target market will share their activities with you so that your marketing messages reach them. Your customers are probably similar to those served by other gift basket designers, and you’ll find their solutions in the book 101 Ways to Market Your Gift Baskets.
3. Take advantage of appointments set up with independent professionals such as accountants and educators.
After speaking with them about the main reason for the meeting, you can turn the tables at the end by talking about your business and how your gift baskets benefit their lifestyles.
Related Questions:
Getting Corporate Clients to Order
How to Market Gift Baskets for Men
How Do I Get Customers for My Home-Based Business?
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Right answers. I think that the best way is to understand the customers through deep analysis of the baskets market.
Best Regards