Which Gift Basket Products Do I Buy?
Ashley asks:
“I’m trying to decide what products to buy for my business, and I can’t make up my mind. There are so many choices. How can I choose the best products to offer my customers?”
Before you buy one product, you must thoroughly understand the people who will be buying your gift baskets. What are their likes and dislikes? Popcorn, nuts and chocolates are products that regularly appear in baskets, but plush animals are a specialty item.
If customers aren’t the plush-loving type, the decision to buy such a product will be a waste of your inventory money.
Many designers start their businesses by buying enough inventory to make 12 designs. Your decision will depend on the amount of investment money available and the initial size of your business.
Try not to buy products that you think are cute. Chances are that if it’s too unique, customers won’t want it in their baskets, and that case of product will become yours alone. Good luck!
