Which Gift Basket Products Do I Buy?

Posted on February 11, 2010 
Filed Under Business Basics, Startup Help

Ashley asks:

“I’m trying to decide what products to buy for my business, and I can’t make up my mind. There are so many choices. How can I choose the best products to offer my customers?”

Before you buy one product, you must thoroughly understand the people who will be buying your gift baskets. What are their likes and dislikes? Popcorn, nuts and chocolates are products that regularly appear in baskets, but plush animals are a specialty item.

If customers aren’t the plush-loving type, the decision to buy such a product will be a waste of your inventory money.

Many designers start their businesses by buying enough inventory to make 12 designs. Your decision will depend on the amount of investment money available and the initial size of your business.

Try not to buy products that you think are cute. Chances are that if it’s too unique, customers won’t want it in their baskets, and that case of product will become yours alone. Good luck!

Related articles to learn, grow, and profit:

  1. What Should I Buy to Make Gift Baskets?
  2. How to Start a Gift Basket Business on a Tight Budget
  3. How Can I Fill Gift Basket Orders with a Limited Inventory?
  4. Can I Put “Not for Individual Sale” Products in My Gift Baskets?
  5. What’s the First Step Before Making a Gift Basket?

Comments

2 Responses to “Which Gift Basket Products Do I Buy?”

  1. DawnV on February 20th, 2010 10:56 pm

    Thanks so much for your input and advice. What do you suggest when it comes to body products?

  2. Shirley George Frazier on March 3rd, 2010 3:36 pm

    Hi DawnV,

    I can recommend anything, but that won’t help you to choose the body products your customers prefer.

    Ask your clients. They’ll let you know what they’d like most often in gift baskets for family and friends.