Is it Better to Make Cheap Gift Baskets or Quality Designs?

Posted on March 25, 2010 
Filed Under Sales and Marketing

Dawn asks:

“What can I say when customers tell me that they can buy gift baskets cheaper from another place?”

This problem is common, especially if you’re new to the gift basket business and are still searching for clients who recognize your talents and service.

People who tell you that they can get gift baskets cheaper elsewhere are not clients for you. These are individuals who want everything for a budget price, people who don’t separate price from quality.

You may not realize this, but hearing these words from people to whom you’re trying to sell is an advantage.

You get to see individuals, up close and personal, who are not part of your target market. This lets you bypass them in the future and head straight for people who only buy quality goods from reputable and reliable designers. That’s you.

There are many phrases you can say to people who favor budget buying that separates you from discounters. Here’s my favorite:

Here’s my card. Come back when you’re ready for quality gifts and outstanding service.

Designers: What do you say when people tell you about low-quality, mass market baskets they buy elsewhere?

Related articles to learn, grow, and profit:

  1. How Do I Get Gift Basket Sales?
  2. How to Start a Gift Basket Business on a Tight Budget
  3. How Do I Market My Gift Baskets?
  4. Where are Trade Shows Outside of the U.S.?

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