How to Get Human Resource Managers to Buy Gift Baskets
Kara asks:
“I want to target the human resource departments at large corporations to buy from me but don’t know how to begin. What should I do?”
My first idea about this, when I entered the gift basket industry, was to get the names of all human resource managers and send them letters introducing my gift basket service.
Just before I set up this campaign, I met another designer who tried a similar method to get this group’s attention. She sent out 600 letters.
How many people responded? Zero. That let me know that this cold-call type of communication would not work.
Here’s three ways to get their attention.
1. Human resource managers are chamber of commerce members. Find their events in your area and attend several meetings where you can introduce yourself to managers who also attend, shake their hands, and get to know who they are and how to get their business.
2. Ask customers who work at corporations for their assistance. Knowing someone on the inside is an easier way to get human resource accounts than sending letters to people who don’t know you.
3. Where are lunch and learn programs in your area? Many corporations allow outside vendors to come inside of their facilities at noon time to educate employees. Call the human resource departments of companies you want to do business with and ask if they have such a program. That will help you connect with the person in charge to discuss employee gifts and more.
If human resource managers are your target, these three tips will help you find the right way to get close to them and win accounts.
