How Do I Pick My Name?
Amanda asks: “I can’t think of a name for my gift basket business, and it’s driving me crazy! How to you figure out what to call yourself?”
Choosing a name for your gift basket business or any business is critically important to your overall success, so your dilemma is a good one because you’re not taking this step lightly.
Selecting a name is very personal. At the same time you want it to sound right, feel right, and easily roll off the customer’s tongue when they say it.
Here are three things to consider as you decide what to name your business.
1. Will the name include your name?
Amanda’s Amazing Baskets and Amazing Baskets by Amanda are examples of adding your name so that customers know instantly who is creating their designs. If you prefer to not have your name in the title…
2. Will the name highlight what you create?
Glamorous Gifts and Glamorous Gift Baskets are examples of highlighting what your business is all about. Some designers prefer to include the word “gifts” or “baskets” to let customers know, in an instant, what they make. Perhaps you want to be more neutral…
3. Will the name be both interesting and obscure?
Creative Occasions and Distinct Impressions are example names that are keeping in line with a gift-giving theme without actually saying that you make gift baskets. Sometimes such a name is valid because you plan to go beyond gift basket making and provide customers with all types of all-occasion gifts.
These questions probably don’t make your name selection easier, but they do point you in the right direction to decide which type of name is best.
The article, How to Name Your Gift Basket Business, will provide more insight. Best of all, once you choose your perfect name, you’ll celebrate by telling everyone and marketing your business worldwide.
