How to Get a Corporate Account that’s New to the Area
Carissa asks:
“What is the best way to contact executives at a company that’s new in town? I want to make them my customer before they start buying from another gift basket company.”
One way that’s proved both popular and successful with other designers is to send the top executive a letter welcoming him and his staff to the area.
Consider sending a low-priced, yet high-quality gift basket as a follow-up one week later.
There are other ways to get their attention and account whether you send the gift basket or decide not to.
- Monitor the chamber of commerce to learn if executives join so you can meet them there.
- Review the local newspaper for several weeks for any announcements about the firm.
- Ask colleagues and clients if they know anyone who works at the company.
Remember that you not only want to contact the executives but also want to be armed with information that lets you provide them with reasons why your gift baskets are important to their success.
I have a good feeling that your being proactive will encourage this company to become your customer.
