Creating a Memorable Presentation
Marcia asks:
“I am a member of BNI and I have to do a 10 min. presentation. What are your recommendations?”
It’s still true, when taking the stage, podium, or microphone at any event, that you only get one chance to make a great impression. Here are three tips to wow your audience.
- Start with a question, one that focuses on an ongoing dilemma as they attempt to increase their client base. The answer, as you continue your talk, will explain why gift baskets solve the dilemma.
- Provide examples that prove your point. When the audience can identify with situations faced by others in business and hear how you positively affected the outcome, they’re more likely to become your client.
- End on a high note that extends the sales process. I suggest that you close your presentation by requesting the audience to do whatever you chose as your goal when deciding to give the talk.
Taken directly from their Web site, BNI is “the largest business networking organization in the world. We offer members opportunities to share ideas, contacts, and most importantly, business referrals.”
[tags]gift basket business, speaking tips, presentation tips[/tags]
What’s Your Brochure Question?
I covered a lot of ground this week on the GiftBasketBusiness.com blog’s Create a Brochure series this week, but you may have other questions or comments.
Let me know here if you have specific questions about creating your brochure or catalog. I may know the answer or have an idea, or you are welcomed to share your experience or answer someone’s question.
A catalog is one of the most-expensive business investments, and it’s also one that proves your commitment to clients who are ready and able to buy from you.
What’s your question?
[tags]gift baskets business, how to create a catalog, questions about gift basket brochures catalogs[/tags]
Why Name a Gift Basket?
Anabelle asks:
When I see gift baskets in magazines and get ideas for making something similar, do I have to call my basket the same name shown in the magazine, or can I change the basket’s name?
I’m glad you said that you make something similar to the creative influence you see in magazines rather than make the exact same design, as there are plenty of unique touches that you can include to make a basket different than anything shown in magazines or on store shelves.
It’s wise to change your gift basket’s name just as you’ve changed the overall appearance. Theme names aren’t trademarked, except for a few that are owned by huge confection corporations with deep pockets to pay for certain names.
It’s not necessary to know which names are trademarked. Consider your theme and who will buy it. Then give it a name to encourage your target market to buy it often.
For example, you might create your own version of a “Tower of Treats” and call it “Treat Tower” or “Snack Steeple.”
I notice that the most-successful designers name each of their baskets to give it personality. That’s one trait explained by the gift basket professionals featured in The Gift Basket Design Book.
[tags]gift baskets, naming your gift basket designs, gift basket names[/tags]
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