Tracey asks:

“I can’t seem to crack the code to get more corporate customers buying from me. What’s the secret?”

Like individual customers, corporate clients cannot be categorized the same. Each one has preferences according to their sales and marketing requirements, and each one also has a budget that allows for gift basket buying.

Your mission is to understand, through formal and casual conversations, their preferences and budget.

One of the most-revealing CDs I’ve heard on this subject is Low-Cost Secrets for Landing Corporate Accounts, and it’s not because it’s one of the CDs available at GiftBasketBusiness.com.

Every time I hear the discussion between Flora Brown and Sharron Senter, a new opportunity to increase corporate sales enters my mind, ideas that either help me jump start a new program or expand one already in place.

Perhaps the same will happen for you when you order and receive a copy.

The bottom line is to focus on what they want, not what you want to give them.

© 2008-2010 Shirley George Frazier. All rights reserved. Shirley George Frazier is recognized as the leading authority on the gift basket industry. She is author of How to Start a Home-Based Gift Basket Business, The Gift Basket Design Book, and Marketing Strategies for the Home-Based Business. Visit GiftBasketBusiness.com for videos, CDs, reports, tips, online newsletter, and much more to learn, grow, and profit with gift baskets.