Must All Gift Baskets be Wrapped?
Tanya asks:
My customers want to see what’s inside of the gift basket before they buy it, and this costs me money because I have to take the cellophane wrapping off the gift, which wastes money since I have to re-wrap it.
Now I’m wondering if my gift baskets have to be wrapped in the first place. Is there a rule that says it has to be wrapped?
You’ve not explained the environment where you are selling gift baskets.
If you are in a retail shop, it’s best not to cellophane or shrink wrap gift baskets placed on store shelves.
An unwrapped example allows customers to see exactly what they’re receiving and the styling that complements it. This is the way most retailers display everyday and custom designs.
You’ll see a quick-and-easy cellophane wrapping technique in this video:
Additional help is found on the CellophaneWrapTips.com site.
There’s no hard-and-fast rule that states gift baskets must be wrapped. However, each design is enclosed in cellophane, a basket bag or shrink wrap before delivery whether by courier or worldwide shipper. That rule stands in terms of security and overall presentation when delivered to the recipient.
How Many Items in Each Basket?
Ann Marie asks:
“Is there some kind of formula to figure out how many items goes into a small, medium, or large basket?”
Someone, somewhere may have created a formula, but in my experience, none exists because the size of each basket or container and product determines what fits and how much to include.
Look at your inventory. There are slim boxes, wide jars, and flexible packages. Each one fits differently into every design, so there’s no way to match number of items to every basket.
Like veteran designers, you’ll develop an eye for configuration so there is less guesswork in deciding what and how much to add.
How Do You Make a Gift Basket Fan Topper?
Shawn asks:
“I would like to know how to make the fans that I see placed in some gift baskets?”
A fan, which is made from cellophane, gets its name from the left-to-right accordion shape it displays atop a gift basket.
Some wholesale catalogs include photographs of completed gift basket designs topped with tall, luxurious fans of cellophane designed in a complementary color to the cello that encloses the basket.
It truly adds height and value to every gift with minimal time and cost.
A fan topper video will be available at GiftBasketVideo.com later today and can be accessed by members of the Golden Basket Club.
Respond to this post, Shawn, by this weekend in the comments area, and I’ll provide you with details to see the video.
